naturally healthy-looking hair.
Try the Family Size: Only $23
6.8 fl oz (200mL)
Color-safe formula that easily removes dirt and oil.
Helps lengthen time between hair washes.
Enhances the results of the AO+ Mist.
Can be used with or without conditioner.
Preservative-free. Family-friendly. Plant-based.
3.4 Ounces (100ml) TSA Friendly
& preservatives in regular
shampoos remove important
oils and good bacteria
from our scalp.
much puts oil production into
overdrive and the additional
exposure to water and
chemistry negatively affects
the hair and skin.
keep the ecosystem of the scalp
and hair in balance, so
your hair needs less and looks
Use on wet hair, lather up,
and rinse. Easy!
…and it does lather
Those with thicker or curlier
hair typically still need it. Find what works for you!
shampoo with time or go longer
between shampoos, especially
when paired with the AO+ Mist.
their hair less often, especially
when paired with the
20% are able to cut out
their hair looks shinier, fuller,
healthier and feels softer and
over 55 gallons per month just
by cutting down on
All plant-based ingredients. Safe for color-treated hair.
prevent bacterial growth in
formulas. On the skin, they have a
big impact on the bacterial
have a shelf life.
No refrigeration necessary.
Best used by:
6 months after opening.
We use AOB as our core measurement for testing biome-friendliness. Here's what that means: AOB are one of the most sensitive microorganisms on our skin. Because of this, we believe by formulating a product that's friendly to AOB means that it will also be friendly to the other delicate microorganisms of the biome as well.
We've developed a patent-pending assay that we use to screen all our ingredients and the final formula to ensure that it's A-OK for AOBs.
In theory, the motivation for including preservatives is a good one, but at the time, we didn't know what potential effect preservatives have on our skin biome. This is a new factor to consider.
Our packaging is selected for maximal protection of the product inside, requiring us to use pharmaceutical grade packaging for products like the AO+ Mist. We include an expiration date on each product so that you know when to discard them.
The shampoo is not temperature sensitive. While refrigeration will give you a cool lather, it will not extend the shelf life, which is 6 months after the first pump of the bottle.
Does the shampoo contain live bacteria?
The shampoo does not contain live AOB, but it's specifically formulated to nurture the good bacteria that you get from your AO+ Mist.
I dye my hair, can I use the shampoo?
Absolutely! The shampoo is safe for color treated hair.
Can I still use my conditioner?
20% of users find that they don't need to use conditioner with the shampoo. However, if you find that you need to use it - no problem! Just keep the conditioner away from the roots and it's all good.
Is the Shampoo scented?
The Shampoo has a very light scent of rosewater (one of the ingredients).
Is the Shampoo okay to use on my kids?
The Shampoo and other Mother Dirt products are safe for use on children. Our ingredients are on each of the product pages, please feel free to run them by a pediatrician or doctor if you would like.